Service 01
Brand and print work your staff can actually reuse
Logos, colour, type, signage, menus, and the weekly social artwork. We hand over editable files and a short guide, so the brand survives the first time you need a flyer at 9pm.
Why people call us about this
Most brand problems are file problems
A logo that only exists as a low resolution PNG. Two shades of the same blue. A menu nobody can edit because the designer left. We fix the files first, then the look.
- Your logo breaks when a printer asks for vector
- Every staff member uses a different colour and font
- Print jobs get rejected or come back looking wrong
- Social posts are made in whatever app was open
What you get
Six things in every graphic design job
Scope depends on whether you are starting fresh or tidying up.
01
Logo and wordmark
Primary, stacked, and one-colour versions, in vector and web formats, tested small before we sign off.
02
Colour and type
A palette with print and screen values, plus two typefaces with licences you are allowed to use.
03
Usage guide
Four to six pages on spacing, sizes, and what not to do. Written for staff, not designers.
04
Print pieces
Cards, signage, menus, price lists, and flyers, supplied press-ready with bleed and correct colour.
05
Social templates
Editable Canva or Figma templates for the post types you actually publish.
06
File handover
Source files in your own drive, named and organised, with fonts listed and licences noted.
Typical timeline
Two to four weeks for a full identity
A single print piece is usually three to five working days.
Step 01
2 to 3 days
Discovery
We look at what you have, who you compete with, and where the brand has to appear.
Step 02
1 week
Concepts
Two directions, shown on real things: a sign, a card, a phone screen. You pick one.
Step 03
3 to 5 days
Refine
One round of changes on the chosen direction, then small fixes until it is right.
Step 04
2 to 3 days
Handover
Final files, the usage guide, and a call to walk your team through the templates.
This service, in the wild
Brand work we designed and then built on
Open a project to read the full story.
Graphic Design
Coffee house and bistro
Crystie's Coffee House & Bistro
Wordmark, paper texture, cup sleeves, menus, and window signage, then the same identity carried into the website.
Brand refresh
Coffee shop, Calgary
Gourmet Coffee Place
Tidied the palette and type, rebuilt the menu as text, and made the room photography the centre of the brand online.
Tools and platforms
What we design in
Nothing proprietary. You can take these files to any other studio and they will open.
Adobe Illustrator
Photoshop
InDesign
Figma
Canva for client templates
Local Edmonton print partners
Placeholder quote, replace with a real client
We had six versions of our logo and none of them printed properly. Now there is one set of files and our manager can make a poster without calling anyone.
Placeholder name
Owner, placeholder business, Edmonton
Questions we get asked
Graphic design questions
Do we own the logo files?
Yes. Source files sit in your own drive under your account, and copyright transfers to you on final payment. Fonts are licensed in your name, and we list every licence in the handover.
Can you work with the logo we already have?
Often, yes. If the mark is decent but the files are a mess, we redraw it as vector and build the palette and type around it. That costs much less than a new identity and we will tell you which route makes sense.
Who handles the printing?
You can send the files anywhere. We also have print partners in Edmonton we use regularly and can manage the order, proofs, and delivery for you.
How many concepts do we see?
Two, both serious. Showing six means four were filler. We spend the time making two directions good and mocked up on real pieces instead.
Previous service
Next service
Need the brand sorted before the next print run?
Send us what you have now, even if it is a photo of a sign. We will tell you what is salvageable and what needs redrawing.