The brief
A brand that works on a cup and a screen
Crystie’s opened with a name, a room, and no visual identity. They needed signage, packaging, and a site ready before the doors opened, all consistent enough that customers recognise the place online.
What we did
- Designed the wordmark, colour palette, and a warm paper texture used across print and web
- Produced cup sleeves, takeaway menus, table cards, and window signage as print-ready files
- Designed and built the website with the menu, story, and an online ordering flow
- Set up a beans shop section and the social templates the team posts weekly
Result
What changed after launch
Open with a finished brand
Signage, packaging, and the site launched together instead of arriving piecemeal over six months.
Staff can post without us
Editable templates mean daily specials look like the brand, not like a stock graphic.
Ordering from day one
Online orders were live at opening, so the counter was not the only sales channel.
Identity and print pieces.
Image needed
Crystie's packaging and signage photos
Photos of real cups, menus, and the window sign in the shop, daylight.
Brand in use, in the shop.
Want something like this?
Opening a new place is the easiest time to get the brand right. Identity and site together takes about six weeks.