Service 08
Get found by people nearby who are ready to buy
Local search first, because that is where most local enquiries start. Then paid campaigns with tracking set up properly, so you can tell which ad produced which call.
Why people call us about this
Spending without knowing what works
Ads run, the invoice arrives, and nobody can say which enquiry came from where. Meanwhile the free listing that drives most local calls has the wrong hours on it.
- Your Google Business Profile has old hours and no photos
- Competitors appear above you for your own service in your own city
- Ads point at a homepage instead of a relevant page
- Nothing is tracked, so every decision is a guess
What you get
What we actually do
We start with the free things that work before spending your ad budget.
01
Local search
Google Business Profile, categories, photos, service areas, and a review process your staff can follow.
02
On-site SEO
Titles, descriptions, headings, internal links, page speed, and schema on the pages that matter.
03
Tracking setup
Analytics, conversion events, call tracking, and form tracking, tested before anything is switched on.
04
Paid search
Google Ads built around the terms people use when they are ready to buy, with negatives to stop waste.
05
Meta campaigns
Audience and creative testing on Facebook and Instagram, with the creative made by our own designers.
06
Campaigns to your existing list, which is usually the cheapest work we can do for you.
Typical timeline
First results in weeks, compounding over months
Paid ads can produce calls in the first week. Local search takes two to three months.
Step 01
1 week
Audit
Where you rank, what is tracked, what the site converts at, and where the obvious waste is.
Step 02
2 to 3 weeks
Fix the basics
Listings corrected, tracking installed, key pages improved, reviews process started.
Step 03
Week 4
Launch
Campaigns live with small budgets, pointed at pages built for the search behind them.
Step 04
Monthly
Optimise
Cut what is not working, put budget behind what is, and report on cost per enquiry.
This service, in the wild
Marketing work on projects we built
Open a project to read the full story.
Digital Marketing
Retail, Uromi
Computer accessories store
Product pages gave paid campaigns somewhere useful to land, with callback requests tracked to the ad that produced them.
Local search
Coffee shop, Calgary
Gourmet Coffee Place
Listing cleanup, a review process for staff, and a catering page built to answer the search rather than describe the cafe.
Tools and platforms
What we run campaigns with
Ad accounts are yours. You see the real spend, not a marked-up number.
Google Ads
Google Business Profile
GA4
Meta Ads Manager
Looker Studio reports
Mailchimp
Placeholder quote, replace with a real client
For the first time we can see that a hundred dollars of ads turned into four quote requests. That makes the budget conversation easy.
Placeholder name
Director, placeholder company
Questions we get asked
Marketing questions
What is a sensible starting budget?
For most local businesses, a few hundred dollars a month of ad spend plus our management fee is enough to learn what works. We would rather start small, find the profitable terms, and then scale.
Do you do SEO or ads first?
Both, in order. Local listings and tracking get fixed first because they are free and they compound. Ads start once there is somewhere worth sending the clicks.
How do we know it is working?
Cost per enquiry, reported monthly, tied to tracked calls and forms. Impressions and reach appear in the report but they are not how we judge the work.
Do you write the ad creative?
Yes. The same designers who built your brand make the ad images and video, so campaigns look like the rest of your business.
Previous service
Next service
Want to know where your enquiries come from?
We will audit your listings, tracking, and any live campaigns, then show you the three changes we would make first.