The brief
Sell the case, not the story
Yann had strong photography and no way to show it. The homepage opened with text, the order form sat four clicks deep, and the seasonal cake list lived in a PDF. Staff were answering the same phone questions every morning.
What we did
- Rebuilt the homepage around one full-width product shot with the day's case beneath it
- Moved hours, address, and the order link into the first screen
- Built seasonal collection pages the team updates themselves for holidays
- Set up a pickup order form that emails the kitchen and the front counter
Result
What changed after launch
Fewer phone questions
Hours, pickup times, and allergen notes are on the page, so morning calls dropped to the ones that need a person.
Seasonal pages in hours
Holiday collections go live the same day they are decided, without waiting on us.
Still on maintenance
Monthly updates, backups, and image compression keep the pages loading fast on phones in store.
Homepage layout, desktop.
Image needed
Yann Haute Patisserie mobile screens
Two or three phone screenshots of the live site: homepage, a collection page, the order form.
Mobile screens.
Want something like this?
A product-first site with pages your team can update is the most common thing we build. It usually takes four to six weeks.